Dr. Hometown (“Dr. Hometown,” “we,” “us,” or “our”) provides concierge primary care through physician house calls.
This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit an inquiry, request a meet and greet, or communicate with us.
1) Information We Collect
A. Information You Provide
If you contact us, submit a form, request a meet and greet, or communicate with us, we may collect:
- Name
- Email address
- Phone number
- ZIP code
- Location of interest
- How you heard about us (including referral information you provide)
- Message content and other information you choose to submit
B. Information Collected Automatically
When you use our website, we may automatically collect:
- IP address and approximate location derived from IP
- Device and browser information
- Pages viewed, clicks, and time spent
- Referring/exit pages
- Cookies and similar technologies
C. Information from Third Parties
We may receive information from vendors that support our website, marketing, communications, or scheduling (for example, advertising and analytics providers).
2) Cookies, Analytics, and Advertising
We use cookies and similar technologies to operate our website, understand site usage, and measure marketing performance. We may use tools such as:
- Google Analytics (GA4) and Google Tag Manager (GTM)
- Google Ads (including conversion tracking and remarketing/audiences)
These tools may collect information about your activity on our website over time and across websites. You can control cookies through your browser settings. Disabling cookies may affect site functionality.
3) Call Tracking and Communications
We may use call tracking and related analytics to understand marketing effectiveness and improve how we respond to inquiries. This may include the use of tracking phone numbers and call metadata, and in some cases call recording where permitted by law. If calls are recorded, you will be notified where required.
If you provide your phone number or email address, we may contact you for purposes related to your inquiry, scheduling, and administrative communications.
4) SMS/Text Messaging
If you provide your mobile number, you may receive text messages from us, including messages related to scheduling and membership information, and—if you opt in—marketing or promotional messages.
- Message frequency may vary.
- Message and data rates may apply.
- You can opt out at any time by replying STOP to a text message. For help, reply HELP or contact us using the information below.
Consent to receive text messages is not a condition of purchasing services.
5) How We Use Information
We may use the information we collect to:
- Respond to requests and schedule meet and greets
- Provide information about membership and services
- Communicate by phone, text, or email
- Operate, maintain, and improve our website
- Measure and improve marketing performance (including remarketing)
- Detect and prevent fraud, misuse, or security issues
- Comply with legal obligations and enforce our terms
6) How We Share Information
We do not sell your personal information for money. We may share information:
A. With Service Providers
We may share information with vendors that help us operate our business (e.g., hosting, analytics, advertising, CRM, call tracking, scheduling, IT/security). These providers may process information only to perform services for us.
B. For Advertising/Marketing Purposes
We may share information with advertising and analytics partners (such as Google) to measure performance and deliver relevant advertising, including remarketing. This may be considered “sharing” for targeted advertising under some state privacy laws.
C. For Legal and Safety
We may disclose information if required by law or if necessary to protect rights, safety, and security, or to prevent fraud.
D. Business Transfers
Information may be transferred in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to confidentiality protections.
7) HIPAA and Medical Information
This website is not intended for urgent or emergency communications. Do not submit highly sensitive medical information through website forms.
If you become a patient, your medical information may be protected health information (PHI) governed by HIPAA and related laws. Our HIPAA Notice of Privacy Practices is provided as part of our patient onboarding materials.
8) Data Security
We use reasonable safeguards designed to protect information. No method of transmission or storage is fully secure, and we cannot guarantee absolute security.
9) Data Retention
We retain information as long as reasonably necessary for the purposes described above, unless a longer period is required or permitted by law.
10) Your Privacy Choices
Depending on your location, you may have rights regarding your personal information, such as access, correction, or deletion. You may also be able to opt out of certain uses (such as targeted advertising) where applicable.
To make a request, contact us using the information below.
You can also:
- Control cookies through your browser settings
- Opt out of text messages by replying STOP
- Opt out of non-essential emails by using the unsubscribe link (where provided)
11) Children’s Privacy
Our website is not directed to children under 13, and we do not knowingly collect information from children under 13.
12) External Links
We may link to third-party websites. We are not responsible for their privacy practices.
13) Changes to This Policy
We may update this Privacy Policy. Changes are effective when posted, with the updated Effective Date.
